When we talk about overtourism, we immediately think of crowded cities, endless queues, and landmarks under siege. But the problem is not only the number of visitors, it is the way we travel. Millions of people reach the same places,…
This article is for those who are looking at craftsmanship as a transitional path, trying to turn an existential urgency into a sustainable career. But be careful: this requires much more than “creative passion.” There is, in fact, a side…
Within the landscape of Italian productive identity, the World Made in Italy Day is not only a tribute to the past, but an opportunity to closely observe how this heritage continues to evolve. One of the most significant trends in…
This month’s article is dedicated to a special project that Creative Italy has envisioned for the summer: an edition designed for families, conceived not as a simple holiday, but as an experience of creativity, discovery, and shared moments. Creative Italy…
Creative Italy presents a new series of high-end retreats, designed to approach craft through research and collaboration, one of the many innovations that will accompany us in 2026. The Dual-Mastery Retreats are created to provide a unique space where traditional…
For its schools, Creative Italy has chosen to split its identity between two profoundly different yet complementary contexts. On one side is Florence, the cradle of the Renaissance, where artisans work within the vibrant rhythm of the city, surrounded by…
Some journeys are remembered, and others are lived: the kind where you observe, learn, create, and return home different from when you left. This is the spirit of Creative Italy—an entirely new way of discovering the essence of the country…
This month’s article on the Creative Italy blog is dedicated to a theme that intertwines past and present, art and craft: the relationship between contemporary art and textile craftsmanship. A dialogue that spans eras and languages, where thread, needle, weave,…
Contrary to popular belief, the craft of the artisan does not belong to the past. It is a language capable of interpreting the present, a heritage that calls to be transmitted and renewed. Hands that weave fibers, shape clay, or…
Creative Italy continues to share the stories of Italian talents who, with passion and skill, transform artisanal knowledge into unique experiences. This time, Laura Notarbartolo, co-founder of Creative Italy, interviewed Vera Scarpaci, a master in the creation of natural perfumes…